Program

A quantum leap in the mobile industry

Is the iPhone going to be the smart phone of the masses ? It could be. Although the iPhone is pretty recent, the sales projections are high. More 3G’s were sold in 3 months than all previous version. Production is 800’000 per day but more importantly applications revenue amounts to 1/2 billion. Unexpectedly, the iPhone seems to generate a tremendous enthusiasm for applications and now more companies are looking at this carefully. iPhone is a revolution for marketing

iPhone revolution : what makes it so special ?

The revolution of the iPhone is not about features, although it has many. Apple brought its computer & interface science into a mobile. User centric, the iPhone bridges the enterprise world to that of mobile without any complexity.
Creating applications was even made simple enough for anybody to enhance the device. The strength is therefore the users and their usages.
Enterprise readiness, GPS and GUI are just the toppings to a well thought Software development tool & deployment process.

The iphone is ready for companies, but are companies ready ?

Consumers are getting increasingly advanced technologies into their homes. Those technologies get quickly assimilated into their habits and they naturally want to use it in the enterprise world. How can the enterprise cope with the expectations of employees for innovative solutions, integrate and leverage them?
The iPhone is one of them growing very quickly and it needs to be part of a Unified Workspace encompassing every combination of applications, networks and devices.  
To collaborate more efficiently, it has to be part of every business processes, ensuring that information reaches recipients every time and everywhere, no matter what their working environment, through the most appropriate medium

How can company take advantage of it : business case

We will have a business case of the iPhone integration in a company. Both from technical & change management perspective, Paul will explain what was done and what is people’s reactions to this new way of working.

A bit of magic : discover the iPhone possibilities and how to get your company in people’s pockets

The iPhone with its size, touch interface, requires specific and enhanced web sites. But it also offers possibilities to develop all sorts of native applications.
What should you consider ? How should you enhance your website ? What type of application were created until now ?
Developing an application for the iPhone opens a world of new possibilities. Unlike websites, you can add & play with more features. Adrian will explain the type of applications you can create, giving a set of examples of public applications and private applications.

Business model for the iPhone

The iPhone is mainly about 3 things : productivity, generating visibility & generating cash. You can use either ones according to your needs. Within firewall this can be used as a productivity plateforme providing enhanced features to employees (dashboards...). For your customer and partners, it can bring you either visibilty (products, news, services) or generate cash (sales, services).

An introduction to the various type of applications

Using 6 different but representative applications, we will go through the possibilities offered by each type of application to illustrate the various options you have when creating an application

Panel : What is the key to successful iPhone applications

What is needed ? What is most likely to work and basically what is the difference between a successful application and just another application on the App Store.

A world of new opportunities for Geo Marketing

Once you know where you customers are and eventually their likes and dislikes, you can imagine an entirely new dimension for shopping and interacting with them. CISCO will explain what they are working on.

Business Case & Success Analysis : CFF/SBB application

CFF/SBB is one of the most downloaded swiss application. Similar applications of the same kind exist but this one is the most used. Why it is a succes ? How did they came up with this project and how do they see the future ?
Demo of the application.

Open discussion / panel : How secure is the iPhone ?

Having so much on a mobile, although it sounds really exciting, raises security concerns. How secure is the iPhone and what possibilities are offered ?
Fabrice Delaye will animate this panel gathering all our experts to answer this difficult question.

Conclusion